MVPs/Prototypes
Software
Teams can build wireframes and MVPs for curated audiences within an initial target market in days. Useful feedback about key features and customer experience is more valuable than the risk of early users uncovering issues with the product. If adjustments need to be made to the product, changes can be pushed to current users regardless of location.
Hardware
To acquire the same amount of user feedback, teams need enough materials and manufacturing capabilities to create multiple ‘duct tape’ prototypes for a customer trial. Feedback needs to be gathered in person and cannot be sourced through online testing platforms. This typically takes months instead of days or weeks.
Skills
Software
If the core technology is accepted practice, highly skilled developers can be sourced from individuals or development firms to design and build the product. A development firm will usually have every skill set needed to support the entrepreneur from MVP to launch.
Hardware
A hardware team could potentially need a whole host of partners and talent. These could range from research organizations, supply chain, manufacturing, warehouse space, shipping, inspection, on-site customer service, and the list goes on. Each one of these comes with their own set of risks to navigate.
Costs
Software
The significant costs associated with software development are the hours needed to code and design the product. The more complex the software is, the more time it takes for the developer to complete the project, and the price goes up. This technical labor can be utilized to build everything from an MVP to a full-scale product launch.
Hardware
Depending on the needs of the product, fixed and variable costs required to reach a mass production level similar to software are endless. At the most basic level, the materials to build each product could be cost-prohibitive for an entrepreneur looking to bootstrap early on. Specialized tooling and manufacturing partnerships are needed for an initial beta run and based on location, there may not be any options available close by.
Building something into physical existence is remarkably hard. Heck, why do you think it feels so good to fix that old lawnmower or make a coffee table? Of course, you could argue the same feeling of accomplishment is obtainable through building a software product. But I’ll contest there is just something different about willing a physical product to life. You might not be able to put your finger on it, but that’s the way it is. So the next time you crack a beer to celebrate the installation of that new door handle, make sure to ask yourself what’s next.